The Riviera, American Style

Key figures about the American presence on the Riviera according to a study by tourist officials (through 2010) show that the percentage of visitors from the U.S. has decreased significantly over the past 25 years but that Americans still like it, they really like it.

1500: Number of Americans residing on the Riviera.
1000: Number of Americans with a second home on the Riviera.
4: Rank of the United States on list of top tourist markets. The top 3 are Italy, the British Isles and Germany.
9: Percentage of Americans among foreign visitors in hotels on the Riviera (down from 23% in 1985).
16: Percentage of American visitors to the Riviera who visit during the period November to March.
50: Percentage decrease in 4* and 5* hotel occupancy on the Riviera by Americans between 2000 and 2010.
19: Percentage of American visitors lodging in hotels on the Riviera who stay in Cannes (second largest percentage after Nice).
43: Percentage of American visitors lodging in hotels on the Riviera who stay in Nice.
3: Percentage of Americans who are not “entirely satisfied” by the visit on the Riviera (75-80% are “very satisfied”).
109: Average daily spending on the Riviera per American arriving by plane, in euros.
49: Percentage of Americans arriving by plane who have already been to the Riviera at least once.
23: Percentage of Americans arriving by plane who come to the Riviera primarily for business.
42: Percentage of Americans who say that they shop while on the Riviera.
10: Percentage of Americans who go to a casino on the Riviera.
Beautiful, people, food, weather: Top 4 positive words that Americans use in describing their stay on the Riviera.
Hotel, expensive, traffic, poor: Top 4 negative words that American use in describing their stay on the Riviera.

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